Rijk Zwaan is known for consciously choosing flavour and labour-friendliness for growers. Other traits we select our varieties on are a nice red colour and firm fruit with a long shelf life. The various user objectives also require specific traits. Our truss tomatoes, for instance, have nice green parts and we have varieties that are ideal for the processing industry. Harmful viruses are constantly putting pressure on tomato cultivation. That is the reason why our breeders are, therefore, constantly working on new resistances which help growers grow a healthy crop. A widening choice of rootstocks can also contribute to this. Moreover, by looking for ideal combinations of cultivar and rootstock, higher productions are possible, always with quality and flavour as preconditions.